THE
BEST WAY TO ENCHANCE COMMUNICATION IN THE ORGANIZATION
Today’s employees more often than not have more
information communications technology at their personal disposal than they are
given at work, and IT departments are increasingly seen as a limitation to
their needs rather than an enabler. Organizations must understand the best way
to enhance communication capabilities for their employees
While companies tend to
be aware of the need to achieve collaborative and cross-channel engagement with
their customers, they are less conscious that this need applies equally to
suppliers and to employees. The rise of social media is breaking down barriers
between these groups. Instead of talking one-on-one to customers, suppliers and
employees, organizations are now talking to a crowd of people who are often
talking to each other. As well as generating a great deal of noise, this
interaction means that information can flow in directions that the company did
not anticipate. Generation Y, in particular, have had experiences as customers
which influence their expectations in other business dealings, such as their
interactions with their employers. That means that, as well as cost savings and
productivity benefits, digital communication capabilities are becoming a key
weapon in recruiting and retaining talent.
Gone are the days when an
employee enthusiastically received their new work laptop and mobile phone.
Today’s employees more often than not have more information communications
technology at their personal disposal than they are given at work, and IT
departments are increasingly seen as a limitation to their needs rather than an
enabler. Organizations must understand the best way to enhance communication
capabilities for their employees. For most firms, this will not involve handing
out tablets or iPads to each employee, but it should involve, at a minimum,
setting up internal social networking and knowledge share sites. The same need
applies to suppliers and partners.
The expectations that are
being formed in the B2C world are transferring to the B2B world as well, and
increasingly suppliers and partners will look for ways to engage digitally with
each other. There is a need for greater focus on security in the B2B world, but
the same advantages of collaboration and knowledge sharing are to be gained.
Conclusively
The he organizations
should look to integrate Procurement into their supplier relationships to
reduce manual processes and improve invoice tracking, or develop secure portals
for real-time collaborative forecasting with suppliers to better manage
inventory.
By: ULAYA SIJALI A. (BAPRM 42681)
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