THE IMPORTANCE OF DIGITAL MARKETING

THE IMPORTANCE OF DIGITAL MARKETING

There’s no denying it, the world is rapidly shifting from analogue to digital. People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop computers at work, and more – and companies that have not yet recognised this in their marketing strategies need to adapt fast.

Why is digital marketing so important? 

Because it is not only a rapidly growing force in the current marketing playing field, it is set to be the future of marketing, and it seems likely that digital media will soon replace more traditional forms altogether.

While older generations will no doubt lament the demise of paper-based newspapers, books, communication methods and traditional TV and radio broadcasts, those who have grown up with the internet and mobile phones as a God-given right are already embracing the brave new world of digital consumption.

The facts are that digital methods of communication and marketing are faster, more versatile, practical and streamlined, so it is perhaps unsurprising that once the technology became available we began quickly moving into the digital age. The good news is that digital offers just as much potential to marketers as it does to consumers.

So, why digital marketing?

First of all, digital marketing is infinitely more affordable than traditional offline marketing methods. An email or social media campaign, for example, can transmit a marketing message to consumers for the merest fraction of the cost of a TV ad or print campaign, and potentially reach a wider audience.

But one of the main benefits of conducting your marketing digitally is the ease with which results can be tracked and monitored. Rather than conducting expensive customer research, you can quickly view customer response rates and measure the success of your marketing campaign in real-time, enabling you to plan more effectively for the next one.

Generally, digital marketing is very important for the marketers for nowadays  due to the rapid development of science and technology because many issues are conducted or performed through the online.

               

                 NETWORK SOCIETY AND NEW ECONOMY

Network society is a kind of society which is formed by the emergency of the electronic based way of communicating. The system of communicating now days have changed due to the development of science and technology and due to this now days emerged the network society or online society.

Network society led to the emergence of new economy in the world and the characteristics of new economy are;

It is global,

 means that new economy is all over the world. The world now create its economy through the internet or online this is due to the reason that things have changed now days, most of the things are done online, for example most of the advertisements are through online and there fore many publics or customers are found through online.

It is network

New economy is network, means that it is operating through networking all over the world and without this network it will be hard for countries or organizations to create economy through the internet and in order to win more it must be more connections with different and many people around the global.

It is information

New economy is full of information of everything, it tells the positive and negative of life. Due to the large connection around the global, new economy must contain a lot of information in different aspects of life like political, social, economy as well as economy around the world.

New economy is also characterized by the inclusion and exclusion

Starts with inclusion

This means that in new economy there are those who want to dance with new economy and technology and work with it, therefore you don’t ignore the emergence and presence of it and therefore you play with it in order to get advantage of it.

Exclusion

This means that if you don’t want to know the concept of new economy
and and technology and therefore you ignore it and it means that you cant get the advantage of it due to the fact that you don’t like to have an awareness of new media technology and new economy so it is just useless to you. If you don’t want to be in network society you will loose the experience of the network society and this will cause you not be able to manage information.

It is very important to be in inclusion in network society especially the corporate communication professionals and they need to use it as a tool to make their professionals in a better position.

Lastly, with new economy there is space flow, means you don’t need to have space to do things, even when walking you can do things, with new economy there is not limited to space. For example you can walk while working with your laptop or other devices like the cellphones.

By Tamba Philip 42679

By Dahaye Theresia 42544