CORPORATE COMMUNICATION

CORPORATE COMMUNICATION

Corporate communication is the set of activities involved in managing and orchestrating all internal and external communication aimed at creating favorable point of view among stakeholders on which the company depends on. Corporate communication is a management function or department like marketing, finance, or operations dedicated to dissemination of information to key constituencies, the execution of corporate strategy and the development of messages for a variety of purposes for inside and outside the organization. Organizations aim to communicate the same message to all stakeholders to transmit coherence, credibility and ethics.

Corporate communication helps organization explain their mission; combine its main visions and values into cohesive message to stakeholders. The concept of corporate communication could be seen as an integrative communication structure linking organization to stakeholders.

The mission of the specialization in corporate communication is inspired by the belief that sustainable communication is essential for healthy organization. This sustainability need to establish within a context that is characterized by two fields of tension. Firstly, there is tension between organization and its environment, example issues of positioning reputation and starategy.Secondly, there is tension of keeping things running  smoothly within an organization where a broad range of interest are at stake example those of stake holders different department.

In corporate communication there are concept such as identity, trust, image and reputation, they play a central role. Many organizations would want to establish a positive image in the eyes of key stake holders and to be seen as trusted and informed customers in public affairs. While measures such as public image campaign a clear and appropriate visual identity and a code of conduct for personnel can help to achieve this, these various aspects of image have to constantly be brought into the line with organizations over role identity. Walking on identity is therefore a complicated and energy intensive process.

Within an organization it is important to consider how employees work together whether or not they exchange information, they are perceptions and attitudes, they are satisfactions with the relationships in the organization and the meaning they attach to the work they do. This means considering aspects such as identification compliance and well being. In this light, internal communication is so much more than simply providing information. It also involve encouraging optimum corporation and collectively creating setting in which employees can flourish.

As a communication professional you will not only be responsible for communication channel within organizations but you will also be expected to address communication at a strategic level. Given the wide range of factors affecting organizations, this specialization includes theories from corporate and organization communication, as well as management and organization science. It also explores a range of research traditions from large scale quantitative research to detail qualitative studies.

The theory, tools and perspective of corporate in organizational communication are all present In this specialization to facilitate your development as communication professional with the practical insight to deal with complex communication issues in modern organizations.

BY: NYANGE LINDA

BAPRM-42653