Most businesses today have wised up to the power that social media has to influence and build one on one relationships with users. Which means most businesses have a presence on the social media networks that matter to their users. However social media marketing is still limited to posting an update or two every day and replying to customer comments as they roll in.
The fact is there’s so much more that you can do with this versatile medium with so little effort. Here’s a look at some of the things that you can accomplish through social media that you never could otherwise.
Develop a deep understanding of individual customers.
Social media tracks every action your followers carry out and offer you rich demographic, psychographic and behavioral data on a page. So, with social media you can truly know your users inside out, knowing what media they consume, which times of day they’re active online, which other brands they patronize, what they do for leisure are all important clues that help you sell better to your audience.
However, that’s not all it meant by recognizing your customers.
Social media also is a great platform to shine the spotlight on your star customers and make them feel special. The fifteen minutes of fame that you can offer with a single post costs you nothing but tells that customer how important she is to you and cements your bond even stronger.
Influence their thinking.
The content that you post on social media is a potent tool that allows you to define the reaction you want from your audience. From humorous posts that amuse to educational posts that inform to emotional posts that connect, there’s a host of goals that can be accomplished with just a single post on social media.
Segment the intended users and customers.
Marketing till recently was a one-way affair. Businesses dreamed up advertising campaigns that extolled the virtues of their brand and published these advertising across every possible medium that their users accessed. The hope is always that at least some of the communication would be seen by the target audience, remembered by them when they make a purchase and would result in a sale.
Social media has made sure that’s not the case anymore. You now have the ability to zero in on the right user segment, create a piece of communication tailored to exactly their tastes and publish it on their personal feeds across different social networks. No longer is the visibility of your campaign left to chance. It gets better. Thanks to social media, you can now go one step further and invite users to create content with you, giving them a sense of ownership in your brand and its message.
Attract local users with superior geo-targeting.
Earlier marketers were forced to use “spray and pray” techniques in the hopes that their marketing messages would be seen by their target audience. Thanks to geo-targeted advertising those days are long gone. From geo-targeted pay-per-click advertising push messages to users’ smartphones.
Mwasandube Aden A
BAPRM 42638
No comments:
Post a Comment