How technology is
changing market.
A
transformation of marketing in underway as we spend more time on our mobiles,
tablets and laptops. The challenge of brand is to connect with customers
through all these devices is real time and creates campaigns that work across
social media, display advertising and e-commerce. Face book Google have become mainstream
communication tools for businesses. Connecting and sharing real-time
information with like indeed users been so easy fast and effective.
The
real time conversation brand which people have as they interact with the
websites and mobile applications has changed the nature of marketing. Then the
modern-day marketing department needs to combine the creative side of
discipline using powerful narrative to tap into people’s wishes and aspirations
with the technical side of data, digital engineering and analytics.
Marketing
is concerned with understanding people’s motivation and using these insights to
create campaign that promote brands and encourage people to buy their products.
The question is how do these two worlds work together effectively?
The
first thing is speed that is the
rise of digital means you should be incredibly fast. You should always be up to
date with the information you provide to your customers, be able to think
critically into the market and give an idea which is unique and strong.
Marketers need to update their skills in order to make the most of these fast-moving
and highly relevant campaigns though digital. They need to work closely with
data specialist, web developers and social media professionals.
Digital
has also increased relevancy that is
the message constructed should be relevant depending with the targeted specific
group of people. That is the relevant content should focus to the targeted
group of people. As a marketer need to become more savvy about technology, data
and analytics, so the technically minded staff on the digital side have to get
more creative.
Reach of campaigns
has also increased greatly. With so many different ways that the customers
access media, whether through face book, you tube, news websites, via mobile or
tablet applications. A strong idea can quickly gain huge scale. With that
unique idea you have now got such reach that you can expand and get coverage
just from your unique idea.
For
example: I as a marketer and wants to establish a business with an idea of
selling handbags my targeted customers would be the women.
The
marketing strategy has a fundamental goal of increasing sales and sustaining
the competition. They include the basic short-terms and long-terms activities in
the field of marketing. The marketer needs to know the technological, economic,
cultural political and legal aspects. So the marketer would create a networking
group in whatsapp or instagram so that they can coordinate, share the
information they get about the handbags. If it’s about brand new handbags women
love classic things so they would convince their friends to buy the handbags.
Your
brand defines what you stand for a promise you make and personality you convey.
Includes your logo slogan and color. So the targeted message delivered on the
websites proposals as campaign play a big role in changing the marketing of
this world. Through the way you interact with your employees and customers in
the media makes the brand to be remarkable and recognized easily by the
customers. So the marketer should adhere to the customers opinion and the
competitors opinion.
BY: KIYABO NELLY
BAPRM 42587
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