DUTIES OF CORPORATE COMMUNICATION OFFICER

 Duties of corporate communication officer

Corporate communication officers are responsible for company’s communication with different target audiences, including customers, journalists, investors, suppliers and the community. They advise other employees and managers on the communication tasks and use written and verbal skills to create a wide range of product and   corporate communication material. By communicating effectively with their target audience, they help to build a positive reputation for the company.

The following are the duties of corporate communication officer;

1.      Research; to plan communication programs, they carry out research into the attitudes and perceptions of the target audience. They may commission surveys or contact members of the target audience to discuss their views. They also monitor forums social media sites, product review sites and the press to assess attitudes about their company and its competitors.

2.       Advice; when they review the research, corporate communication officers must take account of both positive and negative attitudes toward the company. They prepare reports for the management team and other marketing professionals with recommendations on building a more positive attitude. They may set up media interviews with senior executives or encourage executives to comment on issues in the press. They also prepare presentations and papers for executives who are speaking at conferences.

3.      Press relations; corporate communication officers provide media with information about the company and its products. They prepare news releases when the company launches products or upgrades existing ones. They may also issue a release if the company wins a significant contract or improves its market position. They write news releases about company changes, such as the appointment of senior  executives, the latest financial results, a major  capital investment program or a significant event such as a merger or acquisition. Corporate communication officers arrange news conferences to make important announcements and deal with inquiries from the media.

4.      Publications; writing marketing communications material is an important part of a corporate communication officer’s duties. They plan content and write copy for publications such as product brochures, sales leaflets, and corporate brochures, annual reports for shareholders, newsletters and customer magazines. They write case studies and product guides for the sales force. They write content for websites pages and scripts for presentations and videos. To gather information, they work closely with colleagues such as product and marketing managers, designers and website managers. They also confer with any external marketing agencies that the company appoints.

5.      Reputation management; corporate communication officer creates, maintains reputation of an organization. It is the responsibility of the corporate communication officer to promote the people, products, services or solutions of the establishment he or she works for.

6.      Excellent communication; it is necessary for corporate communication officer to have excellent oral and written communication skills. He or she must be well versed in communication as he or she has draft speeches for the senior management.

Generally, corporate communication officer has to be tolerance with a everything that happens within an organization or company and he or she should motivate  others to work very hard.

KIYABO NELLY

BAPRM 42587