The Importance of Digital Technology In Business

THE IMPORTANCE OF DIGITAL TECHNOLOGY IN BUSINESSES.

Digital technology is the technology where by sounds, images, texts are stored or converted into numerical codes and later translated into something that you know. The digital technology is so important in today’s market because it is ot only a rapid growing force in the current marketing playing field. It is set to be the future of marketing, and it seems like the digital media will soon replace all traditional forms together. The fscts are that the digital technology , methods of communication and marketing are faster more versatile, practical and streamlined

The digital technology has improved communication and led to Efficiency, human capital, mobility in today’s  market:

Improve communication: An updated technology is very important in business places because it improves communication in the work place. Now days workers are no longer limited on the intranet whereby it enable them to interact with one another, they can communicate about different issues concerning the organization or their daily works or tasks. Also the digital technology enables the organization to determinate different information to their clients but also they can receive information from their clients about the products and services through the multiple channels.

Human capital: the digital technology can help marketers to recruit, hire and screen potential candidates. Through internet the organization will be able to spread the information about the organization and they will be able to announce about the job vacancies. And through internet the organization will be able to hire people whereby, by using digital  advertising they will be able to track the websites that they visit. Through technology they will be able to asses the personality of their workers whereby they will be able to understand if the candidates are potential and fit for the organization. This will help the organization to get the kind of worker they want, they will put a right person for the right job.

Efficiency: the digital technology helps in serving time in the organizations by speeding up the work flow process. The use of technology such as computers allows corrections to be made instantly. Availability of information can also be made easy because a person can just click a button. Workers can perform their responsibilities in a very short time. Example the digital filing system saves paper, space and printing cost. A work which could be done for two or three days can be done in a single hour though the use of technological devices and and in a clear way  and more perfect.

Mobility: The digital technology in work places eliminate the matter of space and time at large. A person can do a certain job while he or she in not physically in the organization. A person can do anything any where and at any time, example the use of video conferencing technology  businesses on any part of the world interact with one another. The digital technology has reduced the traveling costs because people can set up a virtual meeting and distribute data without the need of being in the actual meeting. Digital technology allows businesses to establish a global presence of the fraction of the cost.

 BY:TAMBA PHILIP

BAPRM 42679