Effective Fundraising in the Digital Age

APPLICATION TO NONPROFIT ORGANIZATIONS

Funds from donors play a critical role in the operation and ultimate influence of a nonprofit organization. Charity leaders across the country share the weight of the need to fundraise more efficiently. Here are some suggestions for reaching out to the community and for boosting the amount and frequency of donations in digital age

Take Advantage of Mobile Platforms

Online donations have generated a solid percentage of income for charities in years past. However, mobile has officially surpassed desktop in the amount of Google searches placed by consumers each month. Incorporating a strong mobile presence with a charity’s advertising strategy will ensure the greatest accessibility to the largest audience, and it will open up a new pipeline for funding.

Outline Specific Donation Options

For online and mobile platforms, many organizations offer a space for people to create a custom amount that they would like to give. In addition to providing these labels, a companion strategy is to encourage frequent giving and offer programs that will debit money on a monthly or annual basis.

Make Giving Convenient for Supporters

We live in an age where nearly everything online requires a username and password for access. When individuals access a charity’s website, one of the best ways to gain their trust and support is to simplify the process as much as possible. This means not asking for unnecessary information.

Increase Use of Video Content

Visual networking index project video viewing. Video allows nonprofits to connect with their web visitors by instantly conveying their goals and their impact to viewers. Strategies for this approach include using both clips taken with smart phones or similar devices, so as to connect with donors on different levels.

Foster Partnerships with Other Organizations

Partnerships with corporation or celebrities can quickly generate recognition and traffic. For example, media people such as Kiss FM and other charity organization. It receives advertising as those people and organizations generate positive perception. Radio stations, for example, may be looking to fill advertisement space for free by mentioning a nonprofit group, benefiting both parties.

Customize Advertisements

Social media and digital advertising serve as strong complements to the traditional letter and email approaches, and they allow organizations to reach out to their audiences more frequently and at a much lower cost. In addition, digital advertising facilitates creating messages tailored to specific demographics. For instance, one advertisement might go to parents around Mwanza city.

Use Donor Recognition to Return the Favor

Recognition is one of the many reasons that individuals and corporations decide to give to a particular charity. By demonstrating an active system for recognizing donors, a charity can better gain and retain the support of contributors. Some organizations assign a staff member to specifically manage the recognition program. For example, at one level of gifting, individuals might have their name or the title of their company printed on a monthly newsletter, while at another level, the name would appear on a building plaque.

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BAPRM III 42638