With so many social media channels to choose from, deciding which are right for you and your company can often be a challenge. Most people know and have a fairly good grasp of the main platforms used by companies for corporate communications. Facebook, Twitter, WhatsApp, Instagram and YouTube.
The corporate manager also should think about other channels with growing user bases if they have any role in the corporate space like snapchart and badoo. H/She must make insure being up to date on the latest changes to those long-established main channels.
However, corporate communicator should have some consideration instead of signing up for every existing channel.
Know your objectives
Knowing what you want to achieve with social media is key. What you want to say and who you want to say it to, should inform which platforms you need to use. Some upfront strategic thinking is vital to ensure you don’t just sign up for every platform going and spread your corporate information. Take the time to do the research, where are your audience? What do your peers do? What content do you have and where will it work? Having this knowledge will mean your social strategy is sustainable in the long run.
Get the tone right
Specific social channels are great for showing off different aspects of a company. Some is ideal for thought leadership and informative messages, with Twitter great for regular updates and interacting with a variety of stakeholders. Facebook is perfect for targeted careers messaging and brand building, and with no limit to the number of characters, photos or videos you can cater to all audiences through WhatsApp.
Be flexible
Things change and social media can lose its popularity. Corporate communicator needs to be adaptable and aware of what is going on. If you want to be heard on social media, you first need to listen. Changing trends in hashtags is an obvious example of this.
The Corporate manager can use Instagram account regularly uses hashtags like #ssprainnovation and #malimbemoneymakers, helping them tap into wider conversation circles and reach a larger audience.
On that last point, social media are very important to facilitate communication between organization and its clients. However, corporate communicator should be innovative enough to capture people’s attention and fulfill their informational need. With no innovation social media can never be of any importance because due to the eruption of information, people need to have unique ways of being informed.
Mwasandube Aden A.
BAPRM 42638
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