REAL TIME MARKETING

REAL TIME MARKETING TEAM

Real time marketing refers to marketing actions that are thought of and deployed almost in real time by brands to react to different events and to capitalize on social media.

This includes preparation, monitoring, but also requires a bit more creativity and innovation on the part of your communications team. With new media as a Public Relations practitioner you have to evaluate each news story or trending topic to determine if there’s a good fit for your brand to get included in the conversation.

This is the most important aspect of making real-time marketing and Public Relations.  For them to work well in the organization, they need to have the right team in working place.  If the organization need to build a rapid-response team today, the following is the suggestions for organizations to building a good team: -

• A senior news professional – This is a journalist who has worked in a real-time news environment, who is use to news breaking and acting quickly to get the story on-air.
• Social media strategist – This is the person that best understands all your online communities, and has a firm grasp on the pulse of the community.  This person will know in an instant whether or not the suggestions of your news professional will fly or not.
• Public relations professional – This is the important people in the organization because this people will understand the developing communications for different publics, and they’ll have a basic understanding for best practices for issues management or crisis response. They’ll also be able to ensure your messaging is in-line with the communications goals of the organization.
• Social Analyst – This is a person on your social media team should be monitoring all your online conversations.  This person should be providing regular briefings to your team about issues they’re seeing, and help your team to evaluate issues or breaking news that require action.
• Copywriter – This is one of the people who should be able to write the words you need to communicate. In some instances, it might be a difficult task to do on the fly – and the people above may be dealing with other issues at the time, and not be able to focus on writing great copy. For example, if the Public relations person is at the podium delivering the company’s official statement or responding to reporter questions, and your social media strategist is online responding to your social communities.
• Designer –This is one of the people who make sure some messages are best delivered in a visual format, such as photos related to the issue, a detailed infographic, an edited video of your press conference, etc.
• Legal – This is also the important people in any organization, you can’t avoid legal – legal needs to be in the loop. When you need to respond or communicate in real-time, you’ll need real-time approval of your messaging from legal.

In conclusion, the above team is very important in every organization to communicate in real time Marketing, for them to fulfill the goals of the organizations.

By:  Ulaya Sijali A. (BAPRM 42681)