EVALUATING A VIRTUAL CULTURE IN NEW MEDIA

EVALUATING A VIRTUAL CULTURE IN NEW MEDIA

Virtual Culture, marks a significant intervention in the current debate about access and control in cyber society exposing the ways in which the Internet and other computer-mediated communication technologies are being used by disadvantaged and marginal groups - such as gay men, women, fan communities and the homeless - for social and political change.

The contributors to this book apply a range of theoretical perspectives derived from communication studies, sociology and anthropology to demonstrate the theoretical and practical possibilities for cyber society as an identity-structured space.

New media have shaped modern culture, by affecting the way people behave, communicate, learn, and conceive of themselves and their world. The cultural impact of new media has become a major topic of academic study. An increasing number of studies is critical and normative, and assesses the goodness or badness of aspects and implications of new media culture. These implications have also become a hot topic in popular discussions, in which new media like the Internet, video games, and mobile telephones are criticized for their effects on social relations, values, institutions, and everyday life. Unfortunately, existing discussions, including scholarly ones, are often shallow, assigning labels like “good,” “bad,” “harmful” or “beneficial” with little argument or proof, and appealing to abstract values that are no further explicated or defended. A thorough appraisal of new media culture is made difficult by the uniqueness of many of its implications, and existing normative vocabularies, including those of ethics, political theory, aesthetics and epistemology, seem to fall short.

The foremost aim of this project is to develop a framework for a better normative analysis of new media culture that focuses on its implications for the good life and the good of society. It will use recent work in philosophy and science and technology studies to develop an analytical framework for the investigation of such implications relative to different ideals. Additionally, it will perform analyses of key implications of new media technology for the quality of life and society, and will include projects on the value of digital information, the implications of cyberspace and virtualization, the impact of computer mediation on human practice, and the positions of major political and cultural ideologies regarding the relation between new media, the quality of life and the quality of society.

What is happening in Virtual culture today?

The virtual culture in digital age has at least three issues which is happening in different aspects as follows

Commercialization where by the development of internet and digital age people and organization or society engage in the world of business an organization start open the internet social networks like twitter, Facebook

Democratization people share idea and integrate through blogs, Facebook .And

 Global cultures where by people use and integrate in the internet with different or multiple culture and the culture become a global culture.

BY-MDODO REBECCA J

BAPRM-42614