adavantages of international advertising in international marketing

THE ADVANTAGES OF INTERNATIONAL ADVERTISING IN INTERNATIONAL MARKETING.

International marketing is is the process of expanding your markets efforts to an international audience. This can be a great opportunity for your company or institution to grow in a way that it will reach potential customers. That may not discover your brand, product or services. Through the international marketing you will be able to reach the international audiences

When you do international marketing you must make sure you regularly communicate to your customers. And this communication can be made easy through advertising by the use of internet. In international marketing advertising would be disseminating information to target audience to more than one country.  And when you communicate with the customers or audience you need to the similarity or diversity of beliefs, religion, morality, values customs and traditions of the targeted country , also you need to consider the level of illiteracy and education level for the national population, you need to consider the family backgrounds.

When you communicate with the audience with the aim of making your product or service known to them there are advantages and disadvantages which are as follows:

It leads to market expansion: advertising the products and services internationally opens up a larger customer base and potentially a greater profit margin. The use of social media, online news papers and the advancement of technology has made the international marketing more attractive because the advertisement activity has been made more easier. And through that customers can get information wherever they are and they make it easy for the purchase because they can now buy things through the internet.

Brand reputation: international advertising can boosty the brandy reputation. Right or wrong customers perceive a brand that is advertised and sale in multiple countries to be of higher quality and better service than product that are advertised locally and are sold locally.. major technological automobile, models and multinational banks are the examples of the products and services that are international advertised and international available.

It leads to global networking: by advertising a certain product or service internationally gives a business a distinct advantage of connecting it with the new customers and ner business partners, the opportunities for networking is not limited. And the logic is the more your business is advertised and the more available it is, the more networks it creates.

Opening the door for future opportunities; international advertising can also open doors for future opportunities. It does not only help the business for future opportunities but also helps the company to connect to the ner vendors., a large work force, new technologies, and new ways of doing businesses. Being in a new market improves the business efficient  and helps opens the management eyes to previously undiscovered opportunities for growth.

Conclusively: when you do international marketing you must make sure that you use well the technology that will help you do advertising internationally and through that you will be able to grow wider as a company or as an institution.

BY NYANGE LINDA

BAPRM III 42653