Communication and Persuasion in the Digital Age

Edward Schiappa and Jo Anne Yates draw on cutting-edge communication research, theories of persuasion, studies on social interaction, and empirical studies on compelling storytelling to help Corporate solve its problems, make quality decisions, and motivate people. Session topics include speaking persuasively, visual persuasion, communicating in globally distributed teams, adapting messages to audiences, and arguing civilly to produce good decisions

What is digital communication

Digital Communication Defined as an electronic transmission of information that has been encoded digitally (as for storage and processing by computers)

It is a means of digital communications that is capable of very high speeds; suitable for transmission of images or voice or video as well as data. Digital Communication is basically the electronic way to exchange information. In the 19th century the electronic ways to communicate were very limited. Now in the 21st century forms of communication have expanded widely throughout the world. The expanding communication is changing everything allowing Corporate Manager being in constant communication.

Effective digital communication

Effective digital communication is the ability to create persuasive communications in different media, be it websites, video, audio, text, or animated multimedia. Digital communication is a foundation skill for mostcareers today, as most people will be involved in some form of conceptualizing, producing, delivering, and receiving such communications in their jobs and
lives.

Defining digital corporate communications

Digital corporate communications allow a company to disseminate information to employees, guests and partners via mediums such as kiosks, screens, tickers or other digital tools. The digital medium is not used to sell something, but instead keeps viewers informed and aware.
The type of content will dictate the specific application. Some companies may have just news, stock or weather tickers; others may have screens touting employee benefits or the status of production lines against quotas; still others may use employees’ smartphones or email to inform them of emergencies.

Sustainable growth and development of Corporate in the digitalized era, depend much on how Corporate Manager sees digital age as an opportunity in day to day corporate activities performance, as far as Corporate communication is concern.

Advancements in technology and the rapid proliferation of digital media, globally dispersed teams, and new levels of collaboration require executives to lead their organizations with sophisticated communication skills, adapted for these new ways of working. To be a successful leader today, you must be able to effectively persuade and influence at all levels, in person and virtually, and across the globe. Grounded in extensive cognitive research on how we learn and observe, Communication and Persuasion in the Digital Age is designed to help executives and managers become successful communicators in person and in virtual contexts: from group discussions to video conferencing to social media.

Grounded in extensive cognitive research on how we learn and observe, this program is designed to help executives and managers become successful communicators in person and in virtual contexts from public speeches and group discussions to video conferencing and social media.

BY MWASANDUBE ADEN A.            BAPRM  42638