THE LANGUAGE OF DIGITAL MEDIA.
Understanding
the language of digital media Digital media is simply content that can be
transmitted over the Internet. To help simplify the digital media world, here
are a few of the most common digital media tools that are currently being used
by sports federations: -
A blog (formal term is web log) is a type of
website that allows an individual to post commentary, descriptions of events,
personal experiences or other material such as graphics and videos. Examples
include Blogger, Type pad and Word Press. –
Social networking sites are online communities
that feature user-generated content and interactive elements such as personal
blogs, discussion boards, chat rooms, etc. Examples include MySpace, LinkedIn
and Facebook. - Micro blogging sites allow users to broadcast brief text
updates or micro media (text messages, instant messages, e-mail, digital audio)
to a restricted or unrestricted group chosen by the user. A good example of
micro blogging is Twitter. - Video and image hosting websites allow users to
share and embed personal photographs. These sites are widely used by bloggers
to host images that are used in blogs and social media. Examples include Flickr
and YouTube. –
Web search engines
are tools designed to search for information on the Internet. The search
results are listed based on the number of times the search word appears in the
site. Examples include Google, Yahoo, and Ask.com. Clarifications and
simplifications - Internet Forum (also known as a message board) is an online
discussion site primarily used to spur discussion and initiate interest groups.
- User Generated Content is content produced and submitted by members of an
online community. Typical types of user-generated content include: blog posts,
articles, reviews, comments, videos, podcasts, images, etc. - A post is a
user-submitted message enclosed into a block containing the user’s details and
the date and time it was submitted. Posts are contained in threads, where they
appear as boxes one after another. - Blogging is when an individual adds
user-generated content to a blog. - A podcast is a series of digital media
files (either audio or video) that are downloaded through the Internet onto
special software applications (pod catchers such as iPod, Zune, Win amp,). - A
tweet is a micro-blog post on the Twitter website. - Viral marketing uses
creative online marketing techniques to increase brand awareness through word
of mouth.BY MDODO REBECCA J.
BAPRM-42614
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